Behind the Scenes at our AW17 Press Day

This month we welcomed press and bloggers to the Oui 2 rooms in Soho, where we unveiled our upcoming AW17 collection. Among our guests were the esteemed fashion critic Hilary Alexander, and titles such as Vogue, Good Housekeeping and Stylist. We also caught up with some of our favourite bloggers, including Rhiannon Duffin of LifenStyle, and the lovely Jane Devonshire, a Masterchef champion.

Phase Eight and Studio 8 Behind the Scenes at our AW17 Press Day

Our new collection features a mix of palettes and textures, from autumnal red and mauve to embroidered florals and faux-fur coats, plus plenty of accessories to dress up more everyday pieces alongside party and wedding guest styles.

Behind the Scenes at our AW17 Press Day - Phase Eight Shoes, Occasionwear and Daywear

We’re you’re #DressDestination for a reason, and our Collection 8 and Phase Eight occasion dresses were the show-stoppers of the day, thanks to on-trend details such as cut-out shoulders, intricate embellishment and plenty of sequins. Hilary Alexander declared them, “red carpet ready”, and captured some of her favourite designs, below. Overall, it was a fantastic day and we can’e wait for your to see the whole AW17 collection, it will be with you very soon!

Collection 8 and Phase Eight Behind the Scene AW17 Press Day

To explore our current styles, visit Phase Eight, and keep your eyes peeled for our new AW17 collection on Facebook, Instagram and Twitter – arriving in August. 

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