Phase Eight

Anita Floral Dress

£39 Was £130
Colour: Ivory/Black

Size Guide

UK Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
UK Size Bust Waist Hips
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
International conversions
UK European USA Australia
6 34 2 6
8 36 4 8
10 38 6 10
12 40 8 12
14 42 10 14
16 44 12 16
18 46 14 18
See all charts

This size is out of stock

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Another way to wear our favourite florals. This event style has a modern contrast bodice and skirt, each finished with peplum detailing to add to the sense of occasion.
  • Model wears UK size 10 and is 5'11 / 180cm
  • Regular Fit

  • Style Code: 206738867
  • Care: Machine Wash
  • Composition: 97% Polyester 3% Elastane
  • Lining: 100% Polyester
  • Fastening: Concealed Zip
  • Length: 105cm shoulder neck point to hem

IRE Delivery
7-10 working days
Europe Delivery
From €15
7-10 working days
USA Delivery
7-10 working days
Rest of World Delivery
From $10
7-10 working days
Australia Delivery
7-10 working days
Australia and New Zealand Delivery
7-10 working days
Hermes UK Standard Delivery
£1.95 for orders under £130
FREE for orders over £130
working days
Express Courier DHL/DX
1-2 working days
Premium Courier DHL / DX
2-3 working days
UK Saturday Delivery
Next Saturday (order by Friday 1pm)
Click & Collect 5-7 working days
UK Express Click & Collect 1-2 working days

All parcels, ordered from all websites, ending in .com, .ie, .de, .us, .row, .au, .jp, hk, .ch, .se, .sg, in any currency, are shipped directly from our warehouses in the UK therefore some international orders may be liable for Custom Duty and local taxes.

We deliver using couriers and require a signature on delivery.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.



International customers can return their purchases via post at their own cost through their local postal service.

Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

Our returns policy entitles you to a refund for item(s) bought online with a proof of purchase within 28 days of receipt.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
Sort By:
Showing 5 of 72 reviews
17 June 2021
The most flattering dress I’ve ever bought online the fabric is lovely not clingy and the length is perfect
21 May 2021
Got the right size. Material and styles looks good.
07 February 2021
Excellent. Great fit and stylish.
07 January 2021
Good quality material and it fit me nicely.
17 December 2020
Not good material very heavy
28 November 2020
Not quality am returning it
26 November 2020
It fits well but a bit baggy at the back
20 November 2020
I'm returning this item. Unfortunately didnt fit me well. Material too thick.
23 October 2020
too big. image not showing real shape of dress.
12 October 2020
True to size and great outfit for any occasion
09 October 2020
You cannot vault the fabric and finishing of garments, but it was not point in trying it on, by holding it it was very long for a 5ft person and the style did not lend itself for a short person, sadly I had to return it.
09 October 2020
Lovely dress, but didn't fit me, it came up quite large at the top, ordered a size 10
30 August 2020
The dress was far too long for me. I am 5ft 2 in. It didn't fit very well for my shape. On a tall person with slender hips, the dress would look very elegant. I will be returning this dress.
20 August 2020
Great dress but tight fitting
11 August 2020
Fits well and good material
07 August 2020
A bit puffy at the back but like the design and material used. Will recommend it family and friends
05 August 2020
Bought the 14 first which was huge more like a 16 then ordered the 12 that was tiny
04 August 2020
Material didn't feel very nice. End finish poor with many loose threads on seams.
20 July 2020
This outfit was exactly as advertised and looked very stylish. Very pleased with my purchase.
17 July 2020
Good purchase. Why restrict the box to thirteen characters?
15 July 2020
Fits perfect and good material
14 July 2020
Really worth the money. Will be lovely for a day out.like the sleeve lenth
14 July 2020
Love this dress,fits beautifully,so well made and looks far more expensive then it cost..can’t wait to go somewhere nice to wear it
12 July 2020
It is a bit tight on the waist
11 July 2020
Delighted with my dress. Fits perfectly. length etc good. Just on the knee.. Got to get used to the back wing sleeves, but honest opinions tell me its GREAT. At least its different. I am normal stock size, regular fit size 8. I am over 70 yrs old!
02 July 2020
The Anita Floral Dress, the material, style and fitting is excellent to me. PERFECT.
01 July 2020
The top half fits differently to the bottom. Seems too big and poorly proportioned
30 June 2020
Really lovely quality, great fit.
19 June 2020
Good price, material and brilliant style
15 June 2020
Loved the style. Perfect fit
15 June 2020
Gorgeous dress, lovely quality material, VERY flattering, and worth every penny
08 June 2020
Not sure about the cut of theneck line. Beautiful dress but because of the neck line may send it back
07 June 2020
Did not fit well material unpleasant good design ut only for tall people
06 June 2020
The fabric feels a bit cheaper than I was expecting given the original price of the dress.
21 April 2020
When I tried it on i was not keen on the style, I would rather the cream was at the bottom
30 March 2020
Very poor fit especially at the back. There was an excess of material between waistline and shoulders
25 March 2020
Lovely fitting dress and to be honest nicer than in the catalogue, looks black but it’s navy which I actually prefer. Delighted with this purchase, excellent value and quality, can’t wait to wear.., and I’m not normally a dress person
25 March 2020
Love, love everything about this dress.
23 March 2020
how a dress should be made
22 March 2020
I loved the look of the dress online and thought the dress would be suitable for so many occasions however it just did not fit . The top half did not match the sizing of the bottom half for me. I think if you are very big busted with narrow hips this dress would be ideal . But as I am possibly more pear shaped my usual size 12 did absolutely nothing for me. A shame as the dress is of good quality.
20 March 2020
Nice cut, nice material, stylish dress, good fit
20 March 2020
Good fit and great price
25 February 2020
Ordered 2 sizes in just in case, 14 was a bit nippy around the waist and the 16 was way too big across the shoulders. I’m quite short so the zip didn’t sit right at the back which looked a bit humpy. Really disappointed because the dress is beautiful.
19 February 2020
Fabric looked cheap, not flattering
10 February 2020
The dress was excellent but there seemed to be a lot of materiel in the top. This may be because I am odd shape but I don't usually have a problem getting things to fit. I would certainly buy from Phase Eight again though, their site was clear and easy to shop in.
05 February 2020
It is good but a little loose on the shoulders
03 February 2020
Beautiful dress, will recommend
28 January 2020
Nice dress but very tight around the ribcage so not comfortable overall.
25 January 2020
The dress fits
23 January 2020
Nice dress and great price
23 January 2020
Excellent material. Felt good when on.
22 January 2020
I didn’t like the quality of this product .
21 January 2020
21 January 2020
Weet niet zeker of het model iets voor mij is.
21 January 2020
Exceptional dress. Lovely design and fits well
20 January 2020
style good price good
17 January 2020
I have bought this dress for my daughter's wedding - very unusual and flattering.
15 January 2020
The item very beatif
14 January 2020
The colour combination and floral pattern is very pretty but a bit tight for me at the middle.
10 January 2020
Sizing so very off key with other purchases.
10 January 2020
It’s a very beautiful dress. Great prize
06 January 2020
It fitted well around the waist & hips but extremely big around the bust area. I would have to do an alteration before wearing it.
06 January 2020
Comfortable and stylish
31 December 2019
Nice fitted dresses
25 December 2019
Valt een beetje ruim aan de taille, maar verder prima fit en mooie kwaliteit
05 December 2019
Poor fit at neck. Stuck out at the back because of this. Very disappointing
24 October 2019
Beautiful dress which fitted perfectly. Lovely material and quality item. All set for my daughters wedding next year.
19 October 2019
Lovely fabric but poor fit on neck and shoulders. Not for me sadly
04 October 2019
I originally ordered a size 18 originally. it fitted ok on the bottom, but was a bit saggy around the bust area. I then ordered a size 16 which fitted perfectly
22 September 2019
Wrong size ordered but lovely dress
10 September 2019
Fit was terrible and colours much brighter than appeared online. A shame, as Phase Eight dresses normally fit perfectly (size12/14)
14 August 2019
Beautiful dress ready for a wedding!