Phase Eight

Elfrida Rose Heritage Print Dress

£70 Was £140
Colour: Ivory/Lipstick

Size Guide

UK Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
UK Size Bust Waist Hips
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
International conversions
UK European USA Australia
6 34 2 6
8 36 4 8
10 38 6 10
12 40 8 12
14 42 10 14
16 44 12 16
18 46 14 18
See all charts

Low Stock

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Part of our Limited Edition Heritage Collection.

We looked back through our print archives to create this heritage floral print dress. Designed in a 1950s-inspired silhouette, the Elfrida Dress features a striking lipstick pink floral print throughout and is framed by a square neckline and matching waist tie. We've added handy pockets to this style and empire seaming on the bodice to add shape.
  • Model wears UK size 10 and is 5'7 / 170cm
  • Regular Fit

  • Style Code: 220132829
  • Care: Machine Wash
  • Composition: 100% Cotton
  • Lining: 100% Cotton
  • Fastening: Concealed Zip
  • Length: 117cm shoulder neck point to hem

Hermes UK Standard Delivery
£1.95 for orders under £100
FREE for orders over £100
working days
Express Courier DHL/DX
1-2 working days
Premium Courier DHL / DX
2-3 working days
UK Saturday Delivery
Next Saturday (order by Friday 1pm)
Click & Collect 5-7 working days
UK Express Click & Collect 1-2 working days

We deliver using couriers and require a signature on delivery.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.


Our returns policy entitles you to a refund for item(s) bought online with a proof of purchase within 28 days of receipt.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
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Showing 5 of 24 reviews
07 April 2021
Beautiful fresh summer dress. Fitted me perfectly. Perfect style for my figure. Very comfirtable.
06 April 2021
Too big on top. Phase 8 seems to have changed its fittings recently as i have had several problems with tops being too big compared to past products.
15 February 2021
Sewing defects. Very small fit for size 14!
21 January 2021
A stunning classic summer frock from Phase Eight, beautifully made and finished. The 100% cotton is very fine and drapes well and it is also fully lined in cotton, so will be very comfortable on a hot day. The fit and length for me is perfect (I'm a size 12-14 and 5'6" - I bought a size 14.)
21 January 2021
Lovely fit size 12 pockets brilliant style makes me long for a warm summers day. Just looking forward now to wearing. It is timeless so will last a longtime: a great buy half price then 15% off what’s not to like. High quality too
23 December 2020
The dress is very pretty and elegant. I purchased the EU Size 38 and the fit is perfect. The quality of the dress is also excellent. The dress is exactly what it shows in the picture.
26 November 2020
Love it ready for my next holiday
23 October 2020
Really like this dress, can’t wait to wear it.
08 October 2020
Item sizing. Was too small on bust. Definitely not a size 12
07 October 2020
Absolutely beautiful and top quality as expected.
03 September 2020
Lovely dress but not quite what i was looking for
03 September 2020
This is a gorgeous summer dress; beautifully made and lovely fabric. The waist is a little high, and with the tie belt there is a lot going on at the waist which didn't quite work for my shape. True to size, in fact maybe a bit generous but a lovely fit.
01 September 2020
Love the style it is very flattering, cant wait for an occasion to wear it. The material has a silky feel and I love the pockets and the length is perfect.
28 August 2020
Poor fit. Not suitable unfortunately.
25 August 2020
Lovely dress for summer time ,beatiful print and the softest cotton fabric next to your skin. Will be wearing this dress at every oportunity I can.Great value in the Sale. Very pleased with my purchase.
21 August 2020
Website was excellent and easy to navigate. Delivery on time. Product is lovely - a treat to me for my birthday even though I have had to go up a few sizes it still feels fabulous to wear. Thank you Phase Eight.
16 August 2020
Material not as expected. Very flimsy.
03 August 2020
I love this dress it fits perfectly and the material Is very soft and comfortable! Beautiful dress!!
03 August 2020
The dress fits perfectly. I like the style and length and the cotton fabric is very comfortable.
03 August 2020
I just love this dress. The colour is vibrant, it’s cotton, it has a square neck. As far as I’m concerned it’s well nigh perfect!
27 July 2020
A nice simple style, delicate and fresh. A lovely summer dress.
24 July 2020
Lovely print and good fit
25 June 2020
Fresh comfortable love the pockets .Great summer dress for occasion or every day.
23 June 2020
Love love love the Heritage dresses. Bought several in different prints and they’re perfect aside from the length. Had to get them all shortened to knee length. Would be great if they came in knee length but aside from that they’re a great fit and one of my favourite summer dresses. Please bring out more in different colours!