Our Story

Our Story

Founded in 1979, Phase Eight continues to remain a quintessentially British, design-led Brand offering a personal styling experience to women looking for beautiful, accessible clothing. If you want to be part of our success story read on…

The Beginning

Phase Eight was first established by Patsy Seddon in London in 1979. As a mother with young children, Patsy found buying practical and fashionable clothing that was both accessible and sophisticated impossible. In response, she began designing her own pieces and the first Phase Eight boutique Store was opened in Wandsworth Common. Did you know that the name “Phase Eight” originated from a combination of P. Hayes, Patsy’s maiden name, and the address of the first boutique; 8 Bellevue Road?

The Brand

Over the years Phase Eight has maintained the same core principles developed by Patsy remaining a quintessentially British, design-led Brand, growing in strength since its conception without compromising its integrity and personal customer service reputation. Our Brand’s strength is found in its originality; exclusive designs, beautiful fabrics, unique prints and a design philosophy that transcends all ages. Our ranges encompass day wear and occasion wear to Collection 8 and 8 Bridal.


We aim to create a people-orientated culture and a small-Company feel with emphasis on collaboration, team work and a shared desire to deliver great results for our customers. In all parts of the Business our people have the opportunity to contribute to, and celebrate, our growing success. All our people share one thing in common – passion. Visit “What we Offer” to find out more about why we are a great place to work.


If you want to be at the heart of British fashion and help write the next chapter of the Phase Eight story then please explore the next few pages to understand how it feels to work for us, what we can offer you, and information about how to apply for current vacancies In-Store, at Head Office or at our Customer Service Centre.