Our Story

In 1979 Patsy Seddon was a young mother with young children who found it impossible to find practical, fashionable clothes that were affordable and sophisticated - so she designed her own, and London-based brand Phase Eight was born.

1979 - Patsy Seddon opens the first Phase Eight boutique in Wandsworth, London
1996 - Phase Eight grows further, and now has 16 stores open in the UK. Today we have over 100 standalone stores around the world as we continue to grow
2008 - www.phase-eight.co.uk launches, and customers can now shop Phase Eight's day, occasionwear and accessories online
2012 - The first international store in Zurich, Switzerland opens, and Phase Eight becomes available in 17 countries worldwide | Premium eveningwear range Collection 8 launches, offering stunning occasion dresses hand-embroidered and embellished with unique features
2013 - Bridal launches, offering designer-inspired wedding dresses for the modern bride, plus complementing bridesmaid styles
2015 - Phase Eight's sister brand Studio 8 launches, offering premium plus size style up to size 26 | Phase Eight are awarded a prestigious Queen's Award for Enterprise in International Trade, in recognition of exceptional growth and global expansion
2016 - Phase Eight reveals a new logo and colour scheme, as it moves into a contemporary new direction
2017 - Damsel in a Dress is relaunched under Phase Eight, offering directional design for modern, confident women
2019 - Phase Eight celebrated its 40th birthday by creating three beautiful dresses in archive prints, all named after the inspirational women that made the brand the success it is today.

We believe you should never underestimate
the power of the perfect dress

Over 30 years later, Patsy's freedom of expression is something that we still keep in mind today. Whether it's a Mother of the Bride outfit, a race day jumpsuit or party dress, we love being part of our customers' special occasions, and focus on flattering day and evening silhouettes in quality fabrics, that women of all ages can look and feel their best in.

Our Values

Our Values

Phase Eight does not operate its own factories, but asks all suppliers to commit to our Code of Conduct. This sets out what we expect of our suppliers regarding working conditions, pay and employment rights and the prevention of slavery and human trafficking in our supply chains. We do not tolerate animal cruelty, and all suppliers must sign up to our animal welfare policy.

We do not operate our own factories but we ask all suppliers to commit to our code of conduct. We do not tolerate animal cruelty and all suppliers must also sign up to our animal welfare policy.

Corporate responsability

Our Culture

Our Culture

At Phase Eight we are committed to a people-centred approach, investing in our employees and their career development. We are proud of our small-company feel and have a great history of employee loyalty. We believe the continued success of our brand is down to the commitment, passion, work ethic and expertise of our team members.

At Phase Eight we are committed to a people-centred approach, and believe the continued success of our brand is down to the commitment, passion, work ethic and expertise of our team members.

Careers page

Why Our Customers Love Us

We love to see how we play a part in your special occasions, tag your pictures with #PhaseEightStyle for your chance to be featured.

Our Customers

Phase Eight's Sister Brands

Damsel In A Dress

Damsel In A Dress

Damsel in a Dress are a close-knit team, passionate about designing premium, statement styles for women who don’t believe in dressing down. Their mission? To fill wardrobes with unique bold prints, modern tailoring and luxury fabrics: pieces women will be excited to wear every day.

Damsel in a Dress are a close-knit team, passionate about designing premium, statement styles for women who don’t believe in dressing down.

Discover Damsel

Studio 8

Studio 8

Studio 8 creates premium plus size clothing up to size 26. Collections showcase fresh, bright styles for any occasion, whether you need a weekend look, workwear or that special evening style. Every detail is carefully considered, with a focus on exceptional quality and fit.

Studio 8 creates premium plus size clothing up to size 26. Collections showcase fresh, bright styles for any occasion, whether you need a weekend look or that special evening style.

Shop Studio 8