US ($)

Phase Eight

Poppy Embroidered Wedding Dress

$ 810.00
Colour: Pearl



Size Guide

Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
20 117 101 126
22 124 108 132
24 130 118 139
26 137 125 146
XS 6/8 78-83 61-66 88-93
S 8/10 83-88 66-71 93-89
M 12/14 93-98 76-81 103-108
L 16/18 104-109 87-92 114-119
XL 20/22 117-124 101-108 126-132
XXL 24/26 130-137 118-125 139-146
UK Size Bust Waist Hips
6 30.5 24 34.5
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
20 46 39.5 49.5
22 48.5 42.5 52
24 51 46.5 54.5
26 54 49 57.5
XS 6/8 30.5-32.5 24-26 34.5-36.5
S 8/10 32.5-34.5 26-28 36.5-38.5
M 12/14 36.5-38.5 30-32 40.5-42.5
L 16/18 41-43 34.5-36.5 45-46.5
XL 20/22 46-48.5 39.5-42.5 49.5-52
XXL 24/26 51-54 46.5-49 54.5-57.5
International conversions
6 34 32 2
8 36 34 4
10 38 36 6
12 40 38 8
14 42 40 10
16 44 42 12
18 46 44 14
See all charts

This item has been added to your bag

Poppy updates wedding dress traditions for the modern-day bride. Designed with short sheer sleeves, a hand-beaded belt and a line of decorative fabric-covered buttons trailing down the back, this exquisite halter neck dress is embroidered throughout in delicate floral details, sure to leave your guests in awe. The silhouette falls gracefully into a small train that's perfect for both small or large ceremonies.
  • Model wears UK size 10 and is 5'9.5
  • Regular Fit

  • Style Code: 204388107
  • Care: Delicate Dry Clean
  • Composition: 100% Polyester
  • Lining: 100% Polyester
  • Fastening: Concealed Zip
  • Length: 155cm shoulder neck point to hem

This is a pre-order style
Ireland Standard Delivery
2-3 working days
Ireland Express Delivery
up to 1 working day(s)
Europe Standard Delivery
(cost calculated at checkout)
3-8 working days* (depending on location)
Europe Express Delivery
(cost calculated at checkout)
2-5 working days* (depending on location)
USA Express Delivery
1-2 working days (depending on location)
Rest of World Delivery
(cost calculated at checkout)
3-9 working days (depending on location)
Australia Express Delivery
3-4 working days
New Zealand Express Delivery
3-4 working days
Next Working Day Delivery
Next working day (Order by 2pm Monday - Thursday)
Evri UK Standard Delivery
£2.95 for orders under £150
FREE for orders over £150
working days
UK Click & Collect
FREE to all Phase Eight standalone stores
3-5 working days
Premium Courier DHL / DX
2-3 working days
UK Saturday Delivery
Next Saturday (order by Friday 2pm)

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We deliver to over 200 countries worldwide. To find out more, please visit our Delivery & Returns page

*Saturdays, Sundays and public holidays are not considered working days.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy.

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.



International customers can enjoy quick and easy returns with end-to-end tracking though our partner Global E. To find out more, please visit our returns page.

Our returns policy entitles you to a refund for item(s) bought online with a proof of purchase within 28 days of receipt.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
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Showing 5 of 93 reviews
05 April 2024
A beautiful wedding dress, any person would feel wonderful wearing it.
29 May 2023
28 December 2022
Lovely pretty dress, a little unflattering with the sleeves for me but otherwise beautiful.
14 December 2022
Beautiful dress, a few minor adjustments needed to make it the perfect fit. Can’t wait to wear it for my wedding! Will send you a picture then!
30 August 2022
Small sizing compared to other dresses
25 August 2022
Beautiful dress - it was my first choice pre trying anything on, though another one suited me better and I sent this back. Very close second place.
25 February 2022
Looked nicer in the photo.
28 December 2021
Beautiful and comfortable to wear
22 November 2021
The dress itself is pretty dress although the material is average I expected something better
14 October 2021
Not very good quality, fabric rustled.
22 September 2021
Finally ordered what I hoped to be my wedding dress after looking at it for weeks (Poppy). My initial thoughts on opening the presentation box was disappointment that the dress material looked of a lesser quality than it had appeared online. My second disappointment was the sizing, I’m an average size 14 but ordered a 16 with the thought that it would be slightly big and I could have it altered to fit my shape exactly however it was way too small and I couldn’t fasten the dress up at the back (FYI this is a 2 person job). The comments made about the boning from waist to bust being a bit strange in their positioning are true. Such a shame as I was almost positive that this going to be my dress. Perhaps if I could have gotten into the dress I may have forgiven the quality of the material. It hasn’t put me off ordering another dress from phase 8 and I have my eye on another, just have to hope they go up to an 18!
22 September 2021
The dress was beautiful, especially the back. However the front could have been better, especially if it was long sleeve or quarter sleeve would have looked goood
24 August 2021
Lovely dress, I found it fits as described in the size 8. Lovely quality and just needs a few minor adjustments as does any wedding dress. The boning on the top does seem in a little bit of an odd place/shape but maybe that's just my body! Very happy with the dress, the first dress I tried and I'm keeping it.
04 August 2021
Lovely dress to be fair, nice fit
04 August 2021
I am in LOVE with this dress. I can't believe the first dress I tried was the one! It fits beautifully and is so flattering. I love the back detail too. Try it on and you won't regret it.
15 June 2021
Beautiful, stylish dress and good quality. Just not the right fit for me. I'm a 10 - 12, and found the 10 too tight in places and the 12 too big in places, so definitely depends on your body shape.
21 May 2021
Great quality and really a beautiful dress but quite ill fitting, boning just didn’t sit right around the bust area.
06 April 2021
Received the dress in a box which was beautifully packaged. This is my first wedding dress to try on and quite nervous. Shops not opened yet so need to start the dress journey!!! First impressions were good. Dress was finished off to a great detail. The buttons at the back are individually fasten. I thought maybe a zip. My daughter was able to fasten easily though. Once tried on it fitted perfectly. I would say true to size. Nice and light to wear and very comfortable. The small train at the back was a beautiful details. Elegant and classy.
04 April 2021
Lovely detail and dress very pretty but the boning and bodice was ill fitting. Also the detail on the arms was not symmetrical meaning one arm had an almost completely sheer panel. Looked as though it was a mistake and didn’t match the opposite arm.
24 March 2021
Such a beautiful dress, amazing quality for the price! I would definitely recommend.
28 February 2021
I was looking for a dress that does not stand out too much but is still elegant. The dress is made of good quality (as in the pictures). Normally I am in-between size 8 and 10 (UK size), so I was a bit worried when I ordered size 8 as size 10 was no longer available. Luckily, the dress fitted perfectly (about 0.5-1 inch of space left).
09 October 2020
Beautiful dress and perfectly made just sadly a tad big
07 October 2020
Just such a beautiful dress, feel so special in it! And a fraction of the cost of a lot of wedding dresses.
08 September 2020
Stunning dress can’t wait to wear it next year. Love the fit and the detail, especially the back.
07 September 2020
The dress is amazing. Very well made and a perfect fit. Can’t wait to wear it on my wedding day.
30 July 2020
Good quality and value for money.
15 July 2020
Beautiful vintage style dress for the price, the detail is really it does come up really small, I am always a size 12/14 for my boobs but the size 14 would not fit at all, was really too small that couldn’t get the back done up, the bottom fit was perfect. So going to try the next size up
11 June 2020
Beautiful dress, lovely fabric
05 June 2020
Good quality materials and lovely style.
16 April 2020
This is a really beautifully designed dress. My bridal shop has shut due to the pandemic and I was somewhat panicking about what do, having originally put a deposit on an expensive made to measure dress. I saw the poppy dress and in particular the pictures of real brides in it, and they were all beautiful. Im not disappointed on receipt and looking forward to my day wearing it.
29 March 2020
The dress is so pretty with the lace and sheer back and the beaded belt tied it all together really well. The train is longer on me than in the photo as I’m only 5ft 2, which makes it even better. The shape is flattering and quite fitted. I will just have to get the length shortened at the front before I wear it on my big day, but overall really happy with it!
24 March 2020
The dress was beautiful, very detailed and well made, unfortunately it didn't suit me, would be better for someone taller and slim
11 March 2020
The dress was beautiful abd very elegant but sadly it just didnt suit me
09 March 2020
Beautiful dress, train is longer than the photo.
28 February 2020
Dress is a lovely fit & looks lovely
27 February 2020
I liked this dress however the sleeves were a bit baggy for me.
13 February 2020
Stunning dress. Fit was true to size. Train is longer in person than it looks in pictures but that makes it even better.
13 February 2020
Very beautiful dress! Worth the price, nice fit and material!
04 February 2020
Beautiful dress, gorgeous material and pattern and lovely flattering shape. I can't wait to wear it on my wedding day.
28 January 2020
Love this dress!
15 January 2020
beautiful dress. nice material
06 January 2020
This is a beautiful wedding dress and the fitting is the same as your regular size unlike most wedding stores where you have to go up at least one if not two sizes. The dress is perfect and hangs beautifully
16 December 2019
Beautiful dress although far too long, have kept it as I will get it altered. The back is stunning.
05 November 2019
Looks very nice and fits as expected, but buttons are impossible to do up by yourself, you need someone to help
10 October 2019
Beautiful dress, more detailed/sequinned that I expected based on the photos though. Fit wasn’t quite right in the hips for a pear shaped lady. Fabric didn’t feel as premium as the price tag suggests
03 October 2019
Beautiful dress that looked lovely. The lace detail on the back was gorgeous. However, on the dress I tried, the lace detail had too many gaps on one side.
29 August 2019
The dress is very good quality and looks stunning. I love the detail on the back and the pretty removable belt and train detail. A little long for me as I am 5ft 2, but nothing some minor alteration couldn’t fix. I can’t wait to wear it on my wedding day!
11 August 2019
Dress has lovely details. Really comfortable and flattering to wear.
10 June 2019
love the dress, great fit
17 April 2019
Beautiful wedding dress, slightly long, but not a problem as that was solvable. Can’t wait to wear it on June 8th. Looks a million dollars on.
14 April 2019
Beautiful dress, very much looking forward to wearing on my wedding day
18 March 2019
It very well made, the fabric hangs beautifully and the detail is simply perfect
13 March 2019
Really good value for money and sizes are accurate
05 March 2019
I bought by wedding dress ‘off the rack’ and it looks beautiful. Lace with sleeves and a stunning back design. Simply beautiful.
04 March 2019
Such a beautiful elegant dress. Can't wait to wear it on my wedding day
24 February 2019
Long for me (I am 5'2") but you can have it altered if needed, mine needs to come up about 2 inches. Comes up quite small, so would recommend buying the next size up to your usual size. Beautiful dress, very good quality. Love it!
20 February 2019
Beautiful dress, with intricate details. Love the sparkly belt when it catches the sunshine
20 February 2019
Lovely dress, great quality.
20 January 2019
Stunning dress ... well made and came beautifully packaged. Fits perfectly !
16 January 2019
Amazing dress-online pictures do it complete justice. Beautiful fit, details are delicate and so well made. I’m delighted with my purchase-it was exactly what I expected and have always hoped for in a wedding dress.
15 January 2019
The dress is really well detailed, the lace looks expensive and the back is pretty. The dress has short sleeves and is really light, so great for a summer wedding. It has a smart but casual look if you are not one for giant glitzy dresses. The belt is removable so you can replace it if needed
27 November 2018
I really like this wedding dress but it wasn't quite for us. I love the top but would've wanted a bit more of a train or volume of the skirt. I also think the lace at the back was a little bit bare. Following the line of the front or a 'v' shape would've been nice.
23 November 2018
Lovely dress, really beautiful quality. Unfortunately a little too large.
21 November 2018
Beautiful dress Fits perfectly Even came with a little blue bow to sew onto the dress for good luck
20 November 2018
Dresses fitted well and was excellent quality
07 November 2018
A really beautiful, elegant, pearl coloured dress with an intricate lace design on the outside and buttons down the back.
09 October 2018
Beautiful Dress at a good price!!!
19 September 2018
A stunning dress which far exceeded my expectations. True to size. I can not wait to wear it on my wedding day.
31 August 2018
Love the fit and quality of the dress. It is elegant and comfortable, very light to wear.
17 August 2018
Gorgeous dress. Can’t wait to wear it!
16 August 2018
Beautiful dress and good quality material.
13 August 2018
Beautiful dress perfect for my wedding. Gorgeous detail and the length is perfect too
10 August 2018
The dress is beautiful, love all the details. Great value!
08 August 2018
Lovely quality - will be returning in exchange for another size
07 August 2018
unsuitable for me but lovely dress...
06 August 2018
Nice product with unusual style and embroidery. Good value for the price, especially with 20% off. Returned due to finding an alternative dress.
03 August 2018
Such a lovely dress, true to size and so beautifully finished. I love the modern lace pattern and the covered buttons all down the back. Double lined skirt as well giving it a good weight and drapes well.
31 July 2018
I think the dress design is beautiful, however, the fitting is slightly out as the bust areas and arm areas are quite loose.
26 June 2018
Beautiful wedding dress Lovely lace detail Good value for money
19 June 2018
Beautiful dress I really love it !
11 June 2018
Gorgeous flattering shape Beautiful sleeve & back detail. Nice length & my favourite bit is the bottom of the dress
02 June 2018
I love it. Such s beautiful dress. Matches image perfectly
31 May 2018
Lovely, stylish and very well made dress..
27 May 2018
I have been looking for a dress and this was is fab quality, and absolutely beautiful! Amazing price tag too! Really happy with this purchase for our big day!
24 May 2018
The dress was really beautiful but slightly on the small side.
13 May 2018
Beautiful fitting dressing, good quality material and well made
09 May 2018
Love it just what I was looking for and fits perfectly. Would definitely recommend!
13 April 2018
Beautiful dress. Exactly what I was looking for
30 March 2018
Beautiful dress but didn’t suit
23 March 2018
Product would be beautiful if it was new. Looked old worn and dirty. Extremely disappointed in Phase Eight.
20 March 2018
Beautifully made dress with amazing lace and button details. The skirt even has a double layer lining. It fits true to size and looks like it's worth so much more than what I paid for. So satisfied with my purchase.
01 March 2018
Lovely dress, nice fit true to size, looks expensive material
18 February 2018
Lovely dress. Very lightweight ideal for my wedding in Italy and will be easy to pack. Fits well and sleeves aren’t tight and very comfortable.