BLACK FRIDAY &
CYBER MONDAY 2026

WHEN IS BLACK FRIDAY 2026?

It's always the fourth Friday in November; the day after Thanksgiving. Don't forget: Friday 27th November 2026. Make sure to add this date to your diary, the sale you've been waiting for is about to start!

WHEN DO PHASE EIGHT'S BLACK FRIDAY SALES START?

Look out for our amazing Black Friday offers on occasionwear, coats, jackets, dresses, jumpers, boots and all the accessories in the run up to the day. It’s the best time to start your Christmas shopping. We offer early bird Black Friday exclusives to our email subscribers so sign up above to guarantee a first look at our Black Friday offers.

DOES PHASE EIGHT OFFER FREE RETURNS DURING AND AFTER BLACK FRIDAY?

Yes, we do! Shop with confidence knowing that you can easily return any purchases if you need to. Discover more about our delivery and return information.

WHY IS IT CALLED BLACK FRIDAY?

Traditionally, a lot of people in America have the day after Thanksgiving off work, so they would hit the shops, eager to start their Christmas shopping. Retailers noticed an increase in shoppers on this day, so began to offer exclusive, limited-time deals. This meant that, in one day, retailers’ accounts would go from being ‘in the red’ (loss of profit) to ‘in the black’ (lots of profit) - hence Black Friday.