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Phase Eight

Elfrida Rose Heritage Print Dress

£59.50 Was £140

Extra 15% off Applied

Colour: Ivory/Lipstick

Size Guide

UK Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
UK Size Bust Waist Hips
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
International conversions
UK European USA Australia
6 34 2 6
8 36 4 8
10 38 6 10
12 40 8 12
14 42 10 14
16 44 12 16
18 46 14 18
See all charts
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Part of our Limited Edition Heritage Collection.

We looked back through our print archives to create this heritage floral print dress. Designed in a 1950s-inspired silhouette, the Elfrida Dress features a striking lipstick pink floral print throughout and is framed by a square neckline and matching waist tie. We've added handy pockets to this style and empire seaming on the bodice to add shape.
  • Model wears UK size 10 and is 5'7 / 170cm
  • Regular Fit

  • Style Code: 220132829
  • Care: Machine Wash
  • Composition: 100% Cotton
  • Lining: 100% Cotton
  • Fastening: Concealed Zip
  • Length: 117cm shoulder neck point to hem

Premium Courier DHL / DX
2 - 3
working days
Hermes UK Standard Delivery
£1.95 for orders under £50
FREE for orders over £50
working days
Express Courier DHL/DX
1 - 2 Working Days
UK Saturday Delivery
Next Saturday (Order by Friday 1pm)
Click & Collect Not Available
UK Express Click & Collect Not Available

We deliver using couriers and require a signature on delivery.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

Extended Returns:

To allow you to shop with confidence, we have extended our returns policy. Any purchase made, either in store or online, between 31st October and 24th December 2020 can be returned for a full refund up until 28th January 2021.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
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Showing 5 of 19 reviews
23 December 2020
The dress is very pretty and elegant. I purchased the EU Size 38 and the fit is perfect. The quality of the dress is also excellent. The dress is exactly what it shows in the picture.
26 November 2020
Love it ready for my next holiday
23 October 2020
Really like this dress, can’t wait to wear it.
08 October 2020
Item sizing. Was too small on bust. Definitely not a size 12
07 October 2020
Absolutely beautiful and top quality as expected.
03 September 2020
Lovely dress but not quite what i was looking for
03 September 2020
This is a gorgeous summer dress; beautifully made and lovely fabric. The waist is a little high, and with the tie belt there is a lot going on at the waist which didn't quite work for my shape. True to size, in fact maybe a bit generous but a lovely fit.
01 September 2020
Love the style it is very flattering, cant wait for an occasion to wear it. The material has a silky feel and I love the pockets and the length is perfect.
28 August 2020
Poor fit. Not suitable unfortunately.
25 August 2020
Lovely dress for summer time ,beatiful print and the softest cotton fabric next to your skin. Will be wearing this dress at every oportunity I can.Great value in the Sale. Very pleased with my purchase.
21 August 2020
Website was excellent and easy to navigate. Delivery on time. Product is lovely - a treat to me for my birthday even though I have had to go up a few sizes it still feels fabulous to wear. Thank you Phase Eight.
16 August 2020
Material not as expected. Very flimsy.
03 August 2020
I love this dress it fits perfectly and the material Is very soft and comfortable! Beautiful dress!!
03 August 2020
The dress fits perfectly. I like the style and length and the cotton fabric is very comfortable.
03 August 2020
I just love this dress. The colour is vibrant, it’s cotton, it has a square neck. As far as I’m concerned it’s well nigh perfect!
27 July 2020
A nice simple style, delicate and fresh. A lovely summer dress.
24 July 2020
Lovely print and good fit
25 June 2020
Fresh comfortable love the pockets .Great summer dress for occasion or every day.
23 June 2020
Love love love the Heritage dresses. Bought several in different prints and they’re perfect aside from the length. Had to get them all shortened to knee length. Would be great if they came in knee length but aside from that they’re a great fit and one of my favourite summer dresses. Please bring out more in different colours!