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Phase Eight

Poppy Embroidered Wedding Dress

Colour: Pearl

Size Guide

UK Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
UK Size Bust Waist Hips
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
International conversions
UK European USA Australia
6 34 2 6
8 36 4 8
10 38 6 10
12 40 8 12
14 42 10 14
16 44 12 16
18 46 14 18
See all charts
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Our best-selling bridal style, Poppy beautifully updates wedding dress traditions for the modern-day bride. Designed with short sheer sleeves, a beaded belt and a line of decorative fabric-covered buttons trailing down the back, this exquisite halter neck dress is embroidered throughout in delicate floral details that is sure to leave your guests in awe. Poppy is our only bridal style that falls gracefully into a small train, perfect if you're having an outdoor ceremony.
  • Model wears UK size 10 and is 5'10 / 178cm
  • Regular Fit

  • Style Code: 204388107
  • Care: Delicate Dry Clean
  • Composition: 100% Polyester
  • Lining: 100% Polyester
  • Fastening: Concealed Zip
  • Length: 155cm shoulder neck point to hem

Premium Courier DHL / DX
2 - 3
working days
Hermes UK Standard Delivery
£1.95 for orders under £100
FREE for orders over £100
5 - 7
working days
Express Courier DHL/DX
Next working day
(ordered by 12pm)
UK Saturday Delivery
Order by 1pm Friday
Click & Collect
FREE to all Phase Eight standalone stores
£2 to collect from HubBox collection points
3 -5 working days
UK Express Click & Collect
1-2 working days

We deliver using couriers and require a signature on delivery.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

All orders placed before 25th August 2020 may be returned within 60 days of purchase. Orders placed after the 26th August 2020 may be returned within 28 days of purchase.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
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Showing 5 of 72 reviews
09 October 2020
Beautiful dress and perfectly made just sadly a tad big
07 October 2020
Just such a beautiful dress, feel so special in it! And a fraction of the cost of a lot of wedding dresses.
08 September 2020
Stunning dress can’t wait to wear it next year. Love the fit and the detail, especially the back.
07 September 2020
The dress is amazing. Very well made and a perfect fit. Can’t wait to wear it on my wedding day.
30 July 2020
Good quality and value for money.
15 July 2020
Beautiful vintage style dress for the price, the detail is really it does come up really small, I am always a size 12/14 for my boobs but the size 14 would not fit at all, was really too small that couldn’t get the back done up, the bottom fit was perfect. So going to try the next size up
11 June 2020
Beautiful dress, lovely fabric
05 June 2020
Good quality materials and lovely style.
16 April 2020
This is a really beautifully designed dress. My bridal shop has shut due to the pandemic and I was somewhat panicking about what do, having originally put a deposit on an expensive made to measure dress. I saw the poppy dress and in particular the pictures of real brides in it, and they were all beautiful. Im not disappointed on receipt and looking forward to my day wearing it.
29 March 2020
The dress is so pretty with the lace and sheer back and the beaded belt tied it all together really well. The train is longer on me than in the photo as I’m only 5ft 2, which makes it even better. The shape is flattering and quite fitted. I will just have to get the length shortened at the front before I wear it on my big day, but overall really happy with it!
24 March 2020
The dress was beautiful, very detailed and well made, unfortunately it didn't suit me, would be better for someone taller and slim
11 March 2020
The dress was beautiful abd very elegant but sadly it just didnt suit me
09 March 2020
Beautiful dress, train is longer than the photo.
28 February 2020
Dress is a lovely fit & looks lovely
27 February 2020
I liked this dress however the sleeves were a bit baggy for me.
13 February 2020
Stunning dress. Fit was true to size. Train is longer in person than it looks in pictures but that makes it even better.
13 February 2020
Very beautiful dress! Worth the price, nice fit and material!
04 February 2020
Beautiful dress, gorgeous material and pattern and lovely flattering shape. I can't wait to wear it on my wedding day.
28 January 2020
Love this dress!
15 January 2020
beautiful dress. nice material
06 January 2020
This is a beautiful wedding dress and the fitting is the same as your regular size unlike most wedding stores where you have to go up at least one if not two sizes. The dress is perfect and hangs beautifully
16 December 2019
Beautiful dress although far too long, have kept it as I will get it altered. The back is stunning.
05 November 2019
Looks very nice and fits as expected, but buttons are impossible to do up by yourself, you need someone to help
10 October 2019
Beautiful dress, more detailed/sequinned that I expected based on the photos though. Fit wasn’t quite right in the hips for a pear shaped lady. Fabric didn’t feel as premium as the price tag suggests
03 October 2019
Beautiful dress that looked lovely. The lace detail on the back was gorgeous. However, on the dress I tried, the lace detail had too many gaps on one side.
29 August 2019
The dress is very good quality and looks stunning. I love the detail on the back and the pretty removable belt and train detail. A little long for me as I am 5ft 2, but nothing some minor alteration couldn’t fix. I can’t wait to wear it on my wedding day!
11 August 2019
Dress has lovely details. Really comfortable and flattering to wear.
10 June 2019
love the dress, great fit
17 April 2019
Beautiful wedding dress, slightly long, but not a problem as that was solvable. Can’t wait to wear it on June 8th. Looks a million dollars on.
14 April 2019
Beautiful dress, very much looking forward to wearing on my wedding day
18 March 2019
It very well made, the fabric hangs beautifully and the detail is simply perfect
13 March 2019
Really good value for money and sizes are accurate
05 March 2019
I bought by wedding dress ‘off the rack’ and it looks beautiful. Lace with sleeves and a stunning back design. Simply beautiful.
04 March 2019
Such a beautiful elegant dress. Can't wait to wear it on my wedding day
24 February 2019
Long for me (I am 5'2") but you can have it altered if needed, mine needs to come up about 2 inches. Comes up quite small, so would recommend buying the next size up to your usual size. Beautiful dress, very good quality. Love it!
20 February 2019
Beautiful dress, with intricate details. Love the sparkly belt when it catches the sunshine
20 February 2019
Lovely dress, great quality.
20 January 2019
Stunning dress ... well made and came beautifully packaged. Fits perfectly !
16 January 2019
Amazing dress-online pictures do it complete justice. Beautiful fit, details are delicate and so well made. I’m delighted with my purchase-it was exactly what I expected and have always hoped for in a wedding dress.
15 January 2019
The dress is really well detailed, the lace looks expensive and the back is pretty. The dress has short sleeves and is really light, so great for a summer wedding. It has a smart but casual look if you are not one for giant glitzy dresses. The belt is removable so you can replace it if needed
27 November 2018
I really like this wedding dress but it wasn't quite for us. I love the top but would've wanted a bit more of a train or volume of the skirt. I also think the lace at the back was a little bit bare. Following the line of the front or a 'v' shape would've been nice.
23 November 2018
Lovely dress, really beautiful quality. Unfortunately a little too large.
21 November 2018
Beautiful dress Fits perfectly Even came with a little blue bow to sew onto the dress for good luck
20 November 2018
Dresses fitted well and was excellent quality
07 November 2018
A really beautiful, elegant, pearl coloured dress with an intricate lace design on the outside and buttons down the back.
09 October 2018
Beautiful Dress at a good price!!!
19 September 2018
A stunning dress which far exceeded my expectations. True to size. I can not wait to wear it on my wedding day.
31 August 2018
Love the fit and quality of the dress. It is elegant and comfortable, very light to wear.
17 August 2018
Gorgeous dress. Can’t wait to wear it!
16 August 2018
Beautiful dress and good quality material.
13 August 2018
Beautiful dress perfect for my wedding. Gorgeous detail and the length is perfect too
10 August 2018
The dress is beautiful, love all the details. Great value!
08 August 2018
Lovely quality - will be returning in exchange for another size
07 August 2018
unsuitable for me but lovely dress...
06 August 2018
Nice product with unusual style and embroidery. Good value for the price, especially with 20% off. Returned due to finding an alternative dress.
03 August 2018
Such a lovely dress, true to size and so beautifully finished. I love the modern lace pattern and the covered buttons all down the back. Double lined skirt as well giving it a good weight and drapes well.
31 July 2018
I think the dress design is beautiful, however, the fitting is slightly out as the bust areas and arm areas are quite loose.
26 June 2018
Beautiful wedding dress Lovely lace detail Good value for money
19 June 2018
Beautiful dress I really love it !
11 June 2018
Gorgeous flattering shape Beautiful sleeve & back detail. Nice length & my favourite bit is the bottom of the dress
02 June 2018
I love it. Such s beautiful dress. Matches image perfectly
31 May 2018
Lovely, stylish and very well made dress..
27 May 2018
I have been looking for a dress and this was is fab quality, and absolutely beautiful! Amazing price tag too! Really happy with this purchase for our big day!
24 May 2018
The dress was really beautiful but slightly on the small side.
13 May 2018
Beautiful fitting dressing, good quality material and well made
09 May 2018
Love it just what I was looking for and fits perfectly. Would definitely recommend!
13 April 2018
Beautiful dress. Exactly what I was looking for
30 March 2018
Beautiful dress but didn’t suit
23 March 2018
Product would be beautiful if it was new. Looked old worn and dirty. Extremely disappointed in Phase Eight.
20 March 2018
Beautifully made dress with amazing lace and button details. The skirt even has a double layer lining. It fits true to size and looks like it's worth so much more than what I paid for. So satisfied with my purchase.
01 March 2018
Lovely dress, nice fit true to size, looks expensive material
18 February 2018
Lovely dress. Very lightweight ideal for my wedding in Italy and will be easy to pack. Fits well and sleeves aren’t tight and very comfortable.