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Phase Eight

Vivien Floral Printed Dress

£39 Was £130
Colour: Cameo

Size Guide

UK Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
UK Size Bust Waist Hips
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
International conversions
UK European USA Australia
6 34 2 6
8 36 4 8
10 38 6 10
12 40 8 12
14 42 10 14
16 44 12 16
18 46 14 18
See all charts
This item has been added to your bag

Timeless florals feature on this romantic fit and flare dress, which features a V-neckline, cinched-in waist and a contemporary bow and cut out detail at the back. It is fully lined.
  • Model wears UK size 10 and is 5'9 / 175cm
  • Regular Fit

  • Style Code: 204441675
  • Care: Delicate Machine Wash
  • Composition: 100% Viscose
  • Lining: 100% Polyester
  • Fastening: Concealed Zip
  • Length: 102.5cm shoulder neck point to hem

Premium Courier DHL / DX
2 - 3
working days
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FREE for orders over £50
working days
Express Courier DHL/DX
1 - 2 Working Days
UK Saturday Delivery
Next Saturday (Order by Friday 1pm)
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UK Express Click & Collect Not Available

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FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

Extended Returns:

To allow you to shop with confidence, we have extended our returns policy. Any purchase made, either in store or online, between 31st October and 24th December 2020 can be returned for a full refund up until 28th January 2021.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
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Showing 5 of 120 reviews
24 July 2020
Looks amazing, good value for money .
12 March 2020
Nice dress for a wedding,very pleased
08 March 2020
Great fit for fuller figure
16 January 2020
Dress lovely but too big.
27 December 2019
Lovely dresses but just didn’t suit me so will be returning
16 September 2019
Not a good fit I am a 12 but couldn’t do it up
19 August 2019
Lovely Dress and looks good
13 August 2019
Pretty dress but not on me! Struggled to get it on! Beautifully made dress but again not on me!
13 August 2019
Lovely fit, good quality and nice material
21 May 2019
Fit of dress poor unfortunately,such a shame,was going to wear for a wedding.the back really gapes,had to return.
10 May 2019
I did not love the floral design in person as it looked much duller than it did online. The style/ cut is fabulous and flattering though. Didn't care for the material either.
03 May 2019
The bodice fits so badly the look was seriously frumpy. I have 3 Phase 8 dresses which fit perfectly. Not this one.
01 May 2019
Just what I was looking for
22 April 2019
mooie stof en elegant jurkje!
22 April 2019
Nice dress but just not quite right for my daughters wedding.
01 April 2019
The dress is lovely. Well worth the money. Fitted well and made well.
17 March 2019
Flattering style. Beautiful design and fabric.
14 March 2019
really nice dress, very flattering, only 4 start as ironing will be required....
07 March 2019
Pretty dress but I found the bust area was too loose and it doesn't fit smoothly with the waist area.
28 February 2019
Dress was loverly but the colour was not what I needed.
26 February 2019
Beautiful dress, nice material.
20 February 2019
Had to get a size 12 as came up small. Normally a 10 but this size 12 fits well
31 January 2019
Too big in the bodice but beautiful material.
16 January 2019
Didnt really like the style of this. Have returned it
03 December 2018
Didn't love the material.
18 November 2018
This is a lovely dress but didn't fit me well
04 November 2018
either sizes didn't fit me
01 November 2018
Poor fitting otherwise nice
25 October 2018
OK but not exceptional...
24 October 2018
A lovely flowing pretty dress. It has a forgiving style so easy to wear our to any function. True to size . And amazing value for money in the sale
24 October 2018
I ordered a 10 which is the size I always wear, but this is a little on the big side, but as it is more of a summer dress, I think it will be very comfortable to wear. The fabric is good quality, although the pattern is not quite as bright as it appears in the pictures. Very pleased with it overall.
23 October 2018
Item was usual good quality which I expect from this brand.
11 October 2018
Lovely fabric, and style. Fitted well. Very pleased with the quality of the dress, Love this make.
09 October 2018
Material was very good perfect dress for an evening
08 October 2018
The dress was perfect fit,and quality.
02 October 2018
Lovely dress, will be perfect for my winter holidays, can wear it any time or place.
02 October 2018
Perfect fit as ever. The 16 is a standard size
01 October 2018
Poor fit - not for me. Nice fabric
30 September 2018
made me look like a granny when I had this on (I'm 21)
28 September 2018
Not a perfect fit (the size was 100% correct though) and the lenght is very appropriate. A lovely dress with beautiful pattern.
27 September 2018
Was to small. But I am going to try and have it amended
24 September 2018
slightly too tight under the chest for sitting in long term
22 September 2018
Lovely dress. Well made and gorgeous style. Not bulky at the back where the bow was.
10 September 2018
I loved this dress but ordered the size smaller due to not having it in my size. I hoped it would fit but due to fitted bodice just a little tight looked everywhere for my size sold out
06 September 2018
Sehr hübsches Kleid mit peppigem Rock und raffiniertem Rücken
30 August 2018
the material on this dress, feels heavy, but is comfortable on and hangs really well
25 August 2018
lovely dress gorgeous fabric just slightly too big and smaller size wasn't available
25 August 2018
Gorgeous dress i had ordered 16 and tried size 14 in store - both were just short of perfect fit for me. I reluctantly returned this dress
23 August 2018
Pretty, functional dress for wedding and smart occasions fits well and is shapely on the (slightly) larger lady !
22 August 2018
Classy dress and can be dressed up or down
20 August 2018
Amazing dress perfect fit for a very special occasion
20 August 2018
An unusual design and pretty, good quality fabric. Unfortunately although the size was right for me, the fit wasn’t good. The straps were too long and even with alteration, the back of the dress wouldn’t have sat correctly.
14 August 2018
Excellent fitting and superb feel. Got many many complements.....
14 August 2018
Nice summer dress in good fabric
09 August 2018
Just loved the dress, lightweight, pretty, length just right for me.
09 August 2018
Lovely dress, but seemed to be a small fit.
02 August 2018
Looked better than I thought it would & fits well
01 August 2018
Lovely colours, lovely dress. Good quality material. Nice fit, with a little room in the dress. Would not hesitate to order from Phase Eight again.
01 August 2018
Beautiful dress bought for a summer wedding, lovely fit and made me feel very classy.
01 August 2018
The fitting not right and the material looks very old
01 August 2018
The dress is perfect and even better than the on line photo. Absolutel6 love it
31 July 2018
Beautiful. One of my favourite buys.
30 July 2018
Lovely dress with beautiful fabric
26 July 2018
Normally wear a size 12 but this one was massive on my frame. Colour of dress looked nice online but it was actually quite dull
25 July 2018
This dress is pretty and fits well but it is extremely difficult to press which is a nightmare because it creases so easily and the creases do not hang out.
09 July 2018
I liked the product but not the way it was packaged
09 July 2018
Lovely fit and style good
08 July 2018
Too large for a normal size 12
05 July 2018
Beautiful dress.. well fitting and easy to wear
05 July 2018
The dress was incredibly comfortable, stylish, elegant and fit very well. It was extremely good value for the sale price I paid for it. I would highly recommend.
04 July 2018
The dress was a perfect fit, the description of it was accurate and it is just what I was looking for!
03 July 2018
The dress is very flattering and hangs beautifully, the colours are gentle and remind me of English summers- perfect for a pimms party
02 July 2018
A little big around the bust area
29 June 2018
Perfect dresss for a relaxed summer wedding. Will look lovely. Perfect fit.
29 June 2018
looking for a dress for a wedding, already purchased lovely shoes, this dress matches perfectly
28 June 2018
Lovely dress ,colour perfect for wedding in August, had to go up a size though did not mind as feel good in it as style suits my body
27 June 2018
Dress is as described on line
27 June 2018
Beautiful on and fits lovely!
26 June 2018
Products are always good. My girl like it ur stuff nd material
26 June 2018
Loved the dress online but material a bit too warm for this weather - so chose another I’d ordered at same time
20 June 2018
Lovely dress, flattering fit and just as described
15 June 2018
Beautiful dress, fits true to size and I love the back detail
12 June 2018
Small sized, compared to my wifes 50 other dresses
06 June 2018
I bought this for a good friends wedding in August. Did a fitting and immediately fell in love with the dress and excited to be at the wedding wearing my lovely dress
31 May 2018
Very disappointed, only had a small zip at the side. Slid the dress over my head but Really struggled to get it off, even though once in, it was the correct size.
30 May 2018
Neither 12 nor 14 fitted me
22 May 2018
Fit not brilliant 10 which I normally am, ordered a 12 slightly big on chest but waist ok.
18 May 2018
Material not as expected.
17 May 2018
Excellent dress, great fit, lovely design.
16 May 2018
Nice dress but too big it’s a generous fit!!
16 May 2018
Pretty dres but although fitting well on waist and hips the bust was too tight
16 May 2018
This was a very strange shape and hung poorly.
16 May 2018
The dress was gorgeous, lovely quality, although I unfortunately had to send it back as it was a little bit too small across the chest.
15 May 2018
Material lovely design looks a bit “old ladyish”
14 May 2018
A great fit and the fabric is lush
11 May 2018
It was a poor fit for my petite build. I do wish that Phase 8 would introduce a range of petite clothing as I love the quality and style.
10 May 2018
A very pretty dress but the colour did not suit me and the neckline a little low.
09 May 2018
dress is nice, size 12 fitted really well but a bit tight on the bust next size up was a bit big in certain parts.
08 May 2018
Bit too flouncy but still nice
04 May 2018
It is truly beautiful! Lovely fit, great material and looks so good on me! Happy!
28 April 2018
This style of this dress did not suite me. Also the colour was not good on me.
26 April 2018
Beautiful colour and pattern. Flattering fit for lady curves. Lovely back detail and love the length-just below my knees. Fabric lined and falls with no sticking. Feels lovely on. Bought for a friend's wedding.
23 April 2018
I was initially unsure if i should purchase this dress online but thought I'd buy it just to try it with the view i could return it if needs be. I am so pleased I did buy it as i love it. Very stylish and elegant looking. Lovely colour too. It's nicely fitted at the top and then flares out so perfect for my shape. Looks fabulous with **** coloured shoes.
20 April 2018
Lovely dress but not on the small size. I would order the next size up.
19 April 2018
Very nice dress but too big on top - it gaped at the V neck & there was surplus material across the back
15 April 2018
To tight across my bust sadly a little long as well
15 April 2018
The colour was not as shown in the picture I had thought it to be predominantly pink, but it was more of a dull brown. It was handed to me by the store assistant on a hanger but the dress was horribly creased. When I tried it on it did not fit across the back and bunched up into a hump across my shoulder blades.
10 April 2018
Beautiful dress but unfortunately did not fit so needed to return. Good quality dress
08 April 2018
Lovely material and hung well
08 April 2018
Beautiful dress, good quality fabric and feels lovely to wear, just need an occasion now!!
03 April 2018
This was a very nice dress, good quality and just right for the occasion I wanted it for, but unfortunately was too big so I ordered a size smaller which was a tiny bit too small so I am having to return this one as well. It is disappointing as it was a lovely dress. I would definitely recommend Phase Eight and will purchase again.
01 April 2018
The dress was all screwed up and needed ironing.
27 March 2018
Excellent fit and style..
27 March 2018
Beautiful dress, lovely style and fit
19 March 2018
A pretty dress which is perfect for a later spring wedding
14 March 2018
Not a very generous cut to fit in lady lumps.
28 February 2018
Fit was perfect and the style was flattering. Returned only because the colour did not suit me at all.
20 February 2018
Beautiful dress true to size. I purchased a size 10 .
15 February 2018
Bought for a wedding. The dress is a lovely floral material and the colour beautiful. Being the mother of the bride I was looking for something a bit more special. I would have kept it if I was a wedding guest.
29 November 2017
Beautiful dress, lovely quality