Phase Eight

Ali Floral Printed Maxi Dress

£36 Was £120
Colour: Black/Hot Pink

Size Guide

Size Bust Waist Hips
6 78 61 88
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
20 117 101 126
22 124 108 132
24 130 118 139
26 137 125 146
XS 6/8 78-83 61-66 88-93
S 8/10 83-88 66-71 93-89
M 12/14 93-98 76-81 103-108
L 16/18 104-109 87-92 114-119
XL 20/22 117-124 101-108 126-132
XXL 24/26 130-137 118-125 139-146
UK Size Bust Waist Hips
6 30.5 24 34.5
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
20 46 39.5 49.5
22 48.5 42.5 52
24 51 46.5 54.5
26 54 49 57.5
XS 6/8 30.5-32.5 24-26 34.5-36.5
S 8/10 32.5-34.5 26-28 36.5-38.5
M 12/14 36.5-38.5 30-32 40.5-42.5
L 16/18 41-43 34.5-36.5 45-46.5
XL 20/22 46-48.5 39.5-42.5 49.5-52
XXL 24/26 51-54 46.5-49 54.5-57.5
International conversions
UK European USA Australia
6 32 2 6
8 34 4 8
10 36 6 10
12 38 8 12
14 40 10 14
16 42 12 16
18 44 14 18
See all charts

This item has been added to your bag

This vibrant maxi features a flattering layered bodice, and a bold floral graphic throughout. Wear with your favourite statement necklace for an effortless occasion look.
  • Model wears UK size 8 and is 5'10 / 178cm
  • Regular Fit

  • Style Code: 204610861
  • Care: Delicate Machine Wash
  • Composition: 100% Polyester
  • Lining: 100% Polyester
  • Fastening: Concealed Zip
  • Length: 149cm shoulder neck point to hem

This is a pre-order style
IRE Delivery
5-7 working days
Europe Delivery
From €15
7-10 working days
USA Delivery
7-10 working days
Rest of World Delivery
From $10
7-10 working days
Australia Delivery
7-10 working days
Australia and New Zealand Delivery
7-10 working days
Next Working Day Delivery
Next working day (Order by 2pm Monday - Thursday)
Evri UK Standard Delivery
£2.95 for orders under £150
FREE for orders over £150
working days
UK Click & Collect
FREE to all Phase Eight standalone stores £2 to collect from HubBox collection points
5-7 working days
Premium Courier DHL / DX
2-3 working days
UK Saturday Delivery
Next Saturday (order by Friday 2pm)

All parcels, ordered from all websites, ending in .com, .ie, .de, .us, .row, .au, .jp, hk, .ch, .se, .sg, in any currency, are shipped directly from our warehouses in the UK therefore some international orders may be liable for Custom Duty and local taxes.

We deliver using couriers and require a signature on delivery.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.



International customers can return their purchases via post at their own cost through their local postal service.

Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

Our returns policy entitles you to a refund for item(s) bought online with a proof of purchase within 28 days of receipt.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
Sort By:
Showing 5 of 55 reviews
24 December 2020
Lovely dress. I send to my country for my sis. .
24 September 2020
Braw, the dress fits like a glove
05 September 2020
Elegant and stylish but definitely an evening outfit.
08 August 2020
lovely dress, nice quality fabric
04 February 2020
26 January 2020
Didn’t like the material or the fit of this dress. Very fussy to put on
20 January 2020
the fit and dress style was good
06 January 2020
i loved the style but the fit was poor.at least 2 x sizes snmaller, fabric screwed up and looking "old"
20 May 2019
Very good quality and material.
25 April 2019
Lovely dress. Very flattering in a nice fabric.
16 April 2019
It was too long for me and I did not have time to have it shortened.
28 February 2019
good length and fit liked the back detail
07 February 2019
Could not see or read in the description that this dress has a front slit. Not my style
26 November 2018
Wonderful dress perfect fit. great
16 October 2018
Loved it so much but I was so disappointed that it did not fit. The dress is elegantly simple in a vibrant fabric. I could not wait to try it on but could not do it up. The bodice underlay was too tight. It fitted well on the hips and for once, a Phase Eight long dress was not too long. I went straight online but the next size was not available. I examined it carefully to see whether alteration was possible but there was no spare fabric - I had to return it. Thought I’ d give the website another look & to my joy, the next size had become available. I await the replacement with fingers crossed!
11 October 2018
Good fit, good quality and excellent price.
04 October 2018
Nice dress but very tight around midriff and very long.
03 October 2018
Nice fabric, style and fit. A bit long but not unexpected as I'm short! Happy at the price to get it shortened
19 September 2018
I am afraid the pattern was far bigger than I expected so I didn't even try this dress on .
05 September 2018
Beautiful dress. Great fit.mFlattering style.
04 September 2018
Fits excellent great for traveling
29 August 2018
I love this dress - it is an excellent fit (size 18) and would have been perfect for the event I bought it for...only it didn't arrive on time. Not happy at all about that.
10 August 2018
Very pleased with dress only didnt fit
07 August 2018
Lovely dress, excellent in fact for the sale price. It is a bit tight for me but as I want it for November I'm hoping to slim into it
01 August 2018
Beautifully made but I need a larger size so will be changing it
30 July 2018
good fit, suits me well, will regularly check website
29 July 2018
Lovely quality and well made
27 July 2018
Fabulous,love it ,can’t wait to wear it
09 July 2018
Very well made and the material was good
04 July 2018
Was so excited about this dress but it just didn’t fit! I always knew it would require shortening but it needed so many alterations, didn’t sit correctly on bust, gapped at the back, too large on hips. I had previously tried the size smaller size when it went in the first sale approx £80 but far too tight on the bust. Therefore when I saw it again in a larger size I thought this is mine! Even the shop assistant agreed it just was not right.
03 July 2018
nice dress and I am relieved I have not got any returns
03 July 2018
looks elegant and it is comfortable
02 July 2018
Good fit, good material. A little long but can take it up.
01 July 2018
Good quality and fit using for a cruise
29 June 2018
Beautiful tailored dress and exquisite colour
28 June 2018
Did not like the cut and the fit . The material was not good
28 June 2018
Knew it may be too long. It was very long and needed 10 inches off!
27 June 2018
Lovely design and beautiful colours Flattering shape Too long for me, but I am 5 ft 2 , so I will shorten.
19 June 2018
Saw this beautiful dress in Harvey’s Halifax, loved it but hadn’t got my size, the assistant said I could order it on line so I did
12 June 2018
Lovely dress just needs to be more fitted
02 June 2018
Love the design. Fit was flattering. Great material.
30 May 2018
Style really nice feels lovely and smart, haven't worn it yet have bought it for a special lunch time meal.
25 May 2018
Beautiful fabric and vibrant colours. This dress fit well and is a lovely cut. Perfect for occasions.
21 May 2018
The material was really good with no creasesand it fitted well.
17 May 2018
This maxi dress is unique in design. It is different to anything else I have seen whilst searching for the perfect outfit. The material feels lovely next to your skin and it's a fabric that doesn't crease! As my rating indicates I am absolutely delighted with this dress.
17 May 2018
Cheap quality material and impossible to get on! The dress only has a short zip at the top and no elasticity at the gathered bodice to get one's arms through. Overall very poor quality even at the sale price so I shall be returning.
02 May 2018
Beautiful but far too long
02 May 2018
Nice dress but very tight around the bust on a size 14. Also tried a 16 but that swamped me. So sadly both have to be returned.
26 April 2018
Cumple los requisitos de tallaje, el servicio ha sido realtivamente rápido y tienen buenas ofertas
23 April 2018
Dress purchased was very pretty. Lovely and light and bright. I was kept informed when it was ready to collect.
23 April 2018
As good as it looks on web page
18 April 2018
A very pretty dress which fits perfectly.
17 April 2018
Lovely dress and a perfect length for me (I’m 5’ 9”) Really flattering shape I love it
04 April 2018
lovely dress, if a little too long and I'm 5ft6inches
01 March 2018
Lovely dress, but very long. Please can we have different lengths?