Phase Eight

Genova Beaded Wedding Dress

Colour: Old Rose

Size Guide

Size Bust Waist Hips
6 78 61 88
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
20 117 101 126
22 124 108 132
24 130 118 139
26 137 125 146
XS 6/8 78-83 61-66 88-93
S 8/10 83-88 66-71 93-89
M 12/14 93-98 76-81 103-108
L 16/18 104-109 87-92 114-119
XL 20/22 117-124 101-108 126-132
XXL 24/26 130-137 118-125 139-146
UK Size Bust Waist Hips
6 30.5 24 34.5
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
20 46 39.5 49.5
22 48.5 42.5 52
24 51 46.5 54.5
26 54 49 57.5
XS 6/8 30.5-32.5 24-26 34.5-36.5
S 8/10 32.5-34.5 26-28 36.5-38.5
M 12/14 36.5-38.5 30-32 40.5-42.5
L 16/18 41-43 34.5-36.5 45-46.5
XL 20/22 46-48.5 39.5-42.5 49.5-52
XXL 24/26 51-54 46.5-49 54.5-57.5
International conversions
UK European USA Australia
6 34 2 6
8 36 4 8
10 38 6 10
12 40 8 12
14 42 10 14
16 44 12 16
18 46 14 18
See all charts

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More sizes of our Genova dress are due at the beginning of February.A beautiful choice for modern brides, our Genova Wedding Dress comes in the subtle and soft shade of old rose, a sophisticated alternative to classic ivory. Crafted in a sleeveless silhouette, Genova is delicately decorated with hand-placed pearl beads, an embellished detachable satin tie belt to accentuate the waist, followed by a voluminous tulle skirt that creates enchanting movement as you walk. The bandeau bodice, framed by a mesh panel, is softly boned, to give a flattering fit.
  • Model wears UK Size 10 and is 5'9/175cm
  • Regular Fit

  • Style Code: 208264905
  • Care: Delicate dry clean only
  • Composition: 100% Polyester
  • Lining: 100% Polyester
  • Fastening: Concealed Zip
  • Length: 148cm shoulder neck point to hem

This is a pre-order style
IRE Delivery
5-7 working days
Europe Delivery
From €15
7-10 working days
USA Delivery
7-10 working days
Rest of World Delivery
From $10
7-10 working days
Australia Delivery
7-10 working days
Australia and New Zealand Delivery
7-10 working days
Next Working Day Delivery
Next working day (Order by 2pm Monday - Thursday)
Evri UK Standard Delivery
£2.95 for orders under £150
FREE for orders over £150
working days
UK Click & Collect
FREE to all Phase Eight standalone stores
3-5 working days
Premium Courier DHL / DX
2-3 working days
UK Saturday Delivery
Next Saturday (order by Friday 2pm)

All parcels, ordered from all websites, ending in .com, .ie, .de, .us, .row, .au, .jp, hk, .ch, .se, .sg, in any currency, are shipped directly from our warehouses in the UK therefore some international orders may be liable for Custom Duty and local taxes.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy and for more information on our last Christmas delivery dates.

Our Extended Free UK Returns Policy

Shop with confidence: we have extended our free returns policy for the festive season. Purchases made online or in store between 16th October and 24th December can be returned for a full refund (or exchanged in store) up until 28th January 2024. Please refer to the full Terms & Conditions on our website.

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.



International customers can return their purchases via post at their own cost through their local postal service.

Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

Our returns policy entitles you to a refund for item(s) bought online with a proof of purchase within 28 days of receipt.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
Sort By:
Showing 5 of 23 reviews
01 October 2023
This is a lovely dress but I am 5'8 and it was far too long, even with high heals. The lace design at the bottom meant the only way to shorten this would be to shorten it from the waist, which is too big a job. Fitted perfect on my 33 - 27 - 39 inch statistics, but it is a very heavy dress and the lace top cut into underarms.
21 July 2023
The dress came with full of creasing and look like someone else try on . The dress is made in China.
28 February 2023
Very much pinker than picture online shows.
08 January 2023
Love the dress. Exactly what I wanted
17 December 2022
Very pink! Not as creamy as the pictures seem. More prom dress like. Didn’t go well with a cream veil.
27 September 2021
This is a lovely dress but the bust design did not suit my daughter. We both felt it was more of a prom dress with it being Blush.
21 June 2021
Thought I'd love it but it's not for me. The colour is lovely, but the fit was not flattering on me and far too long. I measured and compared to the size chart before ordering but the dress was actually too big around the waist and chest, from my experience there's no need to size up.
27 May 2021
Lovely dress, fits perfectly. I’m a size 10 Looks stunning and cute. 👰 the colour is a slight pink / but also looks like a white brides dress, if that makes sense. I didnt want to go too overboard being married before but still wanted to shine as a bride. This dress does the job nicely! Can’t wait to wear it.
11 May 2021
Lovely dress. Just didn't suit me
24 April 2021
It's a stunning dress, but just didn't suit me. Was my favourite from looking online but was a very quick decision to return!
29 October 2020
Just gorgeous! Classic flattering shape. Make sure you get a size bigger than usual as it is very small fitting
03 September 2020
Beautiful dress , high quality fabric & finish
03 September 2020
Beautiful dress, perfect style for me
01 August 2020
Very pretty dress, especially if you do not want to look "too much" like a bride! But just want to feel & look extra special on the day......... Colour is more salmon rather than pale pink. I am normally a size 10, but needed a size 12 as bodice is very fitted. Dress is very long & I would say, that on the majority of people, it will need to be taken up. I love the dress - it's a perfect choice & look forward to being able to wear it in May 2021...... Covid 19 permitting!
12 April 2020
I love love love this dress and can't wait to wear it
29 March 2020
The dress is beautiful but it’s longer than in the photos so will require professional help to make it fit
18 March 2020
Love the dress. Good quality and design. Needs taking up though as longer than expected.
13 March 2020
The dress was beautiful. It just wasn’t quite what I was looking for for my brides dress.
11 March 2020
The wedding dress is beautiful but far too long and has been designed for a very tall bride. A petite version would have been ideal. I have to pay to have the dress altered by a qualified seamstress. Also there is no blue ribbon to sew into the dress for good luck despite your website stating each dress comes with one.
28 February 2020
Beautiful dress - unfortunately tight around the bust
27 February 2020
A pretty dress which could also be used for Bridesmaids
18 February 2020
Nice dress, true to the pictures.
03 February 2020
Stunning dress. Bought it for my register wedding and am super excited to wear it. Very simple, elegant and sophisticated!