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Phase Eight

Alice Print Dress

£65 Was £110
Colour: Multi-Coloured

Size Guide

UK Size Bust Waist Hips
8 83 66 93
10 88 71 98
12 93 76 103
14 98 81 108
16 103 86 113
18 108 91 118
UK Size Bust Waist Hips
8 30.5/8 26 36.5/8
10 32.5/8 28 38.5/8
12 36.5/8 30 40.5
14 38.5/8 32 42.5
16 40.5 33.7/8 44.5
18 42.5 36.5/8 46.5
International conversions
UK European USA Australia
6 32 2 6
8 34 4 8
10 36 6 10
12 38 8 12
14 40 10 14
16 42 12 16
18 44 14 18
See all charts
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This classic floral shift dress is given a contemporary update with details like the curved, layered hem and back cut-out. Pair with metallic accessories for a full occasion look. It is fully lined and fastens with a concealed zip.
  • Model wears UK size 10 and is 5'9 / 175cm
  • Regular Fit

  • Style Code: 204135000
  • Care: Machine Wash
  • Composition: 97% Cotton 3% Elastane
  • Lining: 100% Polyester
  • Fastening: Zip
  • Length: 99cm shoulder neck point to hem

Standard Delivery
FREE on all orders
working days
Click & Collect
Available in limited stores.
UK Express Delivery
1-2 working days
UK Express Click & Collect
1-2 working days
Saturday Delivery
Currently Not Available
International Delivery
working days

We deliver using couriers and require a signature on delivery.

If your order contains more than one item, some items may have different dispatch dates. We will split your order to ensure we get each item to you as soon as they’re ready, at no extra cost.

Terms, conditions and exceptions apply:
Click here for our full Delivery Policy

FREE RETURNS Items should be returned together with your dispatch note and must be unused, in perfect condition and with their original tags and packaging.

All orders placed before 25th August 2020 may be returned within 60 days of purchase. Orders placed after the 26th August 2020 may be returned within 28 days of purchase.

Terms, conditions and exceptions apply:
Click here to read our full Refund Policy

Customer Reviews
Sort By:
Showing 5 of 24 reviews
31 January 2019
I love this dress! The colour is great and goes perfectly with the cherry red of my hair. The fabric is a great quality and I like the cross over cut of the skirt which makes it less restrictive than a fitted shift dress.
15 January 2019
fabulous fit, colour and just a bit different for this important event.
13 June 2018
I love the style of this dress and it fits really well.
15 May 2018
Very comfortable fit and looks great 👍🏻
11 May 2018
Lovely quality, bright colours.
01 May 2018
High quality fabric, the same like at the picture
26 April 2018
Very nice but too big for me
05 April 2018
Lovely dress - with a bit of stretch so easy to wear. Nice neckline.
02 April 2018
I tried this dress on in a size 8 in a Phase Eight outlet store. It fitted but was just a little snug. I ordered a size 10 on line and it is way too big. Phase Eight dresses used to fit me perfectly in a size 8, but they seem to be cutting their clothes just a few millimetres smaller all round which has resulted in me being between sizes.
13 March 2018
Very pretty in the pictures, but the colour of the flowers is way too bright in reality. The detail on the back was really pretty, but it didn't quite sit right on me either. The wrap front is lovely though, as is the cut.
04 March 2018
Love this dress...detailing on skirt adds that extra style & comfort. Material has that bit of give making it comfy to wear for longer & on lots of occasions.
09 August 2017
Nice fit, makes the most of my figure. Gorgeous bright colours without being overpowering.
09 August 2017
Size small compared with similar sizes from other makes
02 August 2017
A pretty dress with a nice pattern made from good quality material. Shame the cut didn't fit me.
22 July 2017
nice style liked the colour quite slimming perfect for the occaision i bought it for
19 July 2017
very nice and true to fit
10 July 2017
It is not a good fit on mr
10 July 2017
Gorgeous colours and style great but could have done with a tiny bit of give on waistline. Otherwise I would have kept it. Such a shame. It was an almost ' I'll buy it and lose weight' moment!!!
08 June 2017
Dress lovely fit but not sure about how neckline lies
07 June 2017
Beautiful dress just needed to exchange for next size then that was too big on top so have to have it altered and noticed there is a fault in the fabric on back of dress where pattern has bled will have to exchange yet again!!!!!
05 June 2017
A great fit and lovely fabric
02 June 2017
Gorgeous dress but faulty zip - returned
31 May 2017
The dress is a stunning looking print and a great design. However, in total I tried on four size 12 dresses and the variation in how they fitted was enormous. One was so tight, I could barely get it on; another was so big it didn't fit anywhere and the Phase eight staff said they thought it more like a size 14; on the third one the neckline gaped; and so I chose the fourth one as it was the best fit.
12 May 2017
Mooie kwaliteit, perfecte pasvorm